The speech in New York, which also referenced Mad magazine icon Alfred E Neuman, was obviously a well planned attempt to appeal to any comic geeks still unsure who to vote for. It's an aspect of the campaign that's received little press coverage but Obama has been building his geek credentials for some time.
The photo of Obama posing in front of the Superman statue in Metropolis, Illinois was taken two years ago. Fans of Superman and Barack Obama can show their allegiance to both by buying these badges. There were also lots of rumours before this year's Comic-Con in San Diego that Obama would make an appearance. He didn't but celebrated comics artist Alex Ross unveiled this print that referenced his own Superman artwork.
However, my favourite Obama geek story of the campaign is not Superman related. Apparently when Barack spotted Leornard 'Spock' Nimoy at an event he greeted him with the Vulcan salute. Now that's nerdy.
Obama at Alfred E Smith Memorial dinner - full speech; more good gags at McCain's expense
Man of Steel Memories - my Superman recollections